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Advertising At Signs101

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Banner Advertising Rates and Policies 2017

Banner Ad Rate Card No. 5 for Merchant Subscribers
Banner Size (px)
Height x Width
Where Banners Are Displayed
Price - 1 Month
Price - 3 Months
Price - 12 Months
468x60 or 360x80
Site Wide Side Rotation
$300
$900
$3200
468x60 or 728x90
(Limit 4 advertisers)

Header Only
$400
$1200
$4320
250 x 970 or 728x90
Forum Banner Exclusive
Forums Only
$200
$600
$2160

The above rates apply to Merchant Members with paid subscriptions in good standing at the time of ad placement. Merchant Member subscriptions are available through the Subscription Ordering Page. Please note: You must be a registered member to access the Subscription Ordering Page.


Banner Ad Rate Card No. 5 for Non-Subscribing Merchants
Banner Size (px)
Height x Width
Where Banners Are Displayed
Price - 1 Month
Price - 3 Months
Price - 12 Months
60 x 160
Site Wide Side Rotation
$350
$1050
$4780
80 x 468
(Limit 4 advertisers)
Header Only
$450
$1350
$4860
250 x 970
Forum Banner Exclusive
Forums Only
$250
$750
$2700

The above rates apply to Non-Member Merchants at Signs 101. Merchant Member subscriptions are available through the Subscription Ordering Page and entitle you to lower rates for banner ads along with other benefits. Please note: You must be a registered member to access the Subscription Ordering Page.



  • All banner ads must be paid in advance and start as of the date you request them to start.
  • All placement spots are "run of site" shared, rotating spots with no prioritizing except for forum banner ads.
  • All ad sizes that are 160 pixels wide are displayed in the left and right side blocks rotation.
  • Banners sizes specified are displayed in center blocks rotation except a single 80 x 468 is displayed on the right side of the header throughout the site and all 250 x 970 forum banners are displayed only in their respective forums.


Banner ads may be JPG, GIF, Animated GIF or Flash SWF and should be submitted by email attachment to banner-ads@signs101.com along with desired start date and URL to which to link the banner ad when clicked. SWF movie files should also include a static JPG image of the main movie image for browsers without Flash. Flash SWF files need to be saved for Flash Player Version 9 and with a clickTAG frame. Please see our tutorial for clickTAG preparation by clicking HERE. To purchase a banner ad, please place your order at our store.


Information for Advertisers

Signs101.com is an online meeting place for professional signcrafters, designers, and various other graphics industry professionals, manufacturers, suppliers and individuals interested in the industry. It features classified forums for discussion and debate of topics of interest to members, a searchable photo gallery, tutorials and more.

Founded - April, 2003
Ownership and Management - Eon Media,llc.


Traffic Summary
  • Average number of unique visitors per day: 3,500+
  • Average number of new registered members per month: 500+
  • Average page views per day: 20,000+
  • Average page views per month: 350,000+
  • Search engine presence: Excellent and growing
  • Signs 101 is currently the highest traffic sign industry website on the internet


Demographics

Most visitors are from the United States, Canada, the United Kingdom and Australia with a growing percentage of others from around the world. Our membership is an interesting mix of experienced veterans, newcomers and those in between. The nature of the site makes it of high interest to individuals who are either new to the field or considering entering into some aspect of signmaking or a related field.

Membership

Advertisers are not required to be members but may choose to be if such a choice appeals to you. Should you choose to register as a member, there is no cost and you then have the right to post in our forums subject to our forum rules and policies. Once registered, you are entitled to take out a paid subscription as a Merchant Member. This expands your rights and privileges and also reduces your banner advertising rates.

For more on Merchant Membership, click here. To compare our banner advertising rate cards for Merchant Members and Non-Merchant Members, click here.

Advertising Statistics

Ad stats for banner advertisers are available for impressions and click-thrus. Banner ad stats are sent automatically by email every two weeks to banner advertisers.

Types of Advertising Offered



  • The Merchant Member Classified Ad Section provides a place for Merchant Members to post announcements, pictures and links. Other members may reply but only Merchant Members may post an ad in this section. This section also includes the Signs 101 Merchant Directory where Merchant subscribers can list their companies and product lines.
  • Banner advertising is offered in ten different banner sizes by the month, quarter or year. Most banner ads are sold on a timed basis and are "run of site" only, which means that various advertiser's banners change in each position provided for banners and with each page delivered. All run of site banners are non-prioritized and receive equal exposure to visitors. To review sizes, rates and other details, click here.




Why Advertise at Signs 101?

If you have products or services of interest to sign and graphics business owners, advertising at Signs 101 is not only an effective way to reach a wide and attractive market ... it is also a great comparative bargain. This, in turn, should provide you with one of the best return on investment rates available anywhere. And it is a unique multifaceted way to not just deliver your message but to also interact with prospective buyers and/or drive traffic to your own website(s).


Email for information: advertising@signs101.com



New Exclusive Forum Banner Ad Spots Available

This is to announce the availability of exclusive spots for banner ads in our forums. Most forums are available at this writing. All are exclusive spots that appear in
  • The forum display page in each particular forum center above the fold.
  • Every thread in each particular forum in the first post as in this thread.

These new spots, unlike our two shared site wide rotations, are not site wide but they are exclusive and reach only the forum category viewers in each particular forum. As such, each advertiser will see less delivered impressions but they will be more focused on that particular category. In addition, your banner will always be visible in a predictable, set location.

Banners may be JPG, GIF, Animated GIF or Flash SWF. Size is limited to exactly 60 pixels high x 360 pixels wide.

All spots are available on a first come - first served basis. Multiple spots are by quotation.

For further information please contact me directly by Private Message or by email at Banner-Ads@signs101.com.


Flash clickTAG Tutorial

Flash banners and movies come in lots of flavors and versions. A fair number of the Flash banners submitted to Signs 101 don't work properly. They will display but they may or may not link correctly to your URL or they may not correctly capture the impressions and click statistics that are valuable to you for evaluating your advertising investment.

The following should be of help and has been tested.

What is clickTAG?

A click tracking method created by Adobe (formerly Macromedia) for rich media banners designed with Flash. It has evolved into an industry standard over the past several years and is today supported by every major ad server.

Experienced Flash designers will find implementing the clickTAG method to be fairly simple. In short, you need to insert a transparent button into the top-most layer of your Flash banner and assign it an onrelease action with some special ActionScript code that is designed to accept a click-tracking redirect as a parameter. Copy the ActionScript code below for the minimum version of Flash you intend to publish the SWF file for the banner.

Which minimum version of Flash should you choose? You should first check with your ad server vendor as they may only support specific versions. If at all possible, we recommend that you choose Flash 9. According to surveys conducted by Adobe, 99.6% of users worldwide have the Flash 9 plugin.

Do not make any modifications to the code! It requires absolutely no changes to function correctly. It should be copied and pasted into your banner exactly as it appears.

Flash 8 and 9
This is ActionScript 2.0 code. Do not export your SWF file for Flash 10 or use ActionScript 3.0 as they are not compatible with this method of creating a clickTAG button. Also, you should be aware that Flash 8 and 9 treat the clickTAG parameter name case sensitively. Make sure enter the clickTAG name exactly as shown here and also verify that all occurrences of the parameter name are exactly them same.

on (release) {
if (clickTAG.substr(0,5) == "http:") {
getURL(clickTAG,clickTARGET);
}
}
If that makes no sense to you, don't worry! We have created the following step-by-step tutorial to walk you through the entire process from start to finish. If you follow our instructions exactly, your banner will track clicks with our ad server.

When your design work on your banner is complete, follow these steps to implement the clickTAG button.


1. Right click on Layer 1 (or your topmost layer) and then click on Insert Layer as shown in the screenshot below.



2. Select the Rectangle Primitive Tool from the toolbar as shown in the screenshot below. Draw a rectangle of the same size on top of your banner in the New Layer that you just created. Then use the rectangle properties view to change both the Stroke Color and Fill Color to white and set their Opacity to 0%. Doing this will make your rectangle completely transparent as shown in the screenshot below.



3. Right click on your transparent rectangle and then click on Arrange > Bring to Front as shown in the screenshot below.



4. Right click on your transparent rectangle again and then click on Convert to Symbol... as shown in the screenshot below.



5. Enter clickTAG_button for the name of the button as shown in the screenshot below.



6. Right click on your rectangle, which is now a button, again and then click on Actions as shown in the screenshot below.



7. Copy the ActionScript code below and paste it into the ActionScript form field. Do not make any modifications to the code! It requires absolutely no changes to function correctly. It should be copied exactly as it appears. Here's the code again:

on (release) {
if (clickTAG.substr(0,5) == "http:") {
getURL(clickTAG,clickTARGET);
}
}


That's it! Please insure that you have set you publish settings to Flash Player 9 and ActionScript 2.0 and save your Flash FLA file. Finally, click on the File menu and select Export > Export Movie. At this point, you may email us the SWF movie along with your desired URL landing page.

If you have any questions, please email me or send me a private message.

Troubleshooting


Case Sensitivity
If you exported your SWF file for your banner for Flash version 8 or 9 the clickTAG parameter name is case sensitive. If you did not copy and paste the ActionScript code, verify that all occurrences of the parameter name are spelled exactly as clickTAG.

Embedded URLs
Another common mistake is to replace "http:" in the ActionScript code with a link. The purpose of that code is to verify the protocol of your link is HTTP. That is necessary to prevent your banner from being utilized in cross-site scripting attacks, so you definitely don't want to alter or remove that! Where your link actually goes is in our ad server, which will dynamically inject the link into the banner at the time of serving. No link(s) should ever be embedded in the Flash banner directly.

Pop-up Blocking
Did you export the SWF file for your banner for Flash version 4, 5, 6, or 7? Internet Explorer versions 7 and 8 when used with Flash plugin version 10 do not permit SWF files exported for those older versions to use _blank for the target frame. They are considered to be pop-up windows and blocked. The best practice is to export the SWF file for Flash 8 or 9.

Published:
Jan 12, 2017
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